I am a B.A graduate of the Open University, majoring in Social Sciences. Prior to my work in the voluntary and NPO sector, I worked in the USA and Israel in advertising, some of my roles have been Director of Publicity at the Haifa Theater, PR Director at Yedioth Ahronot Publishing House, and Producer and Directing Manager at Animated Storyboards in New York and Chicago. I have also independently produced television programs, commercials, and image enhancement media.

In 2012 I was happy to switch to the NGO sector and began heading the collaborative activity at the Migdal-Or rehabilitative center for the blind and visually impaired. I worked to recruit and develop resources both locally and internationally, spearheaded the organization's external relationships with various communities, and oversaw all publicity communications.

In 2018 I started working as a resource development consultant for Shatil and have been happily doing that ever since. 

I feel a deep sense of obligation to all my clients, who do such amazing work in the fields of welfare, accessibility, education, human rights, gender equality, environment, art, sports, co-existence and many more important and meaningful causes. I consider it an honor to take part in their daily effort to make this world a better place.